Work — Website & Brand · Orange County · 2026
The Delegate
The Delegate is a creative production company in Orange County and Los Angeles, making brand films and campaigns for companies that would rather not blend in.
Attention is earned. So the site had to earn it too.
The problem
The work was strong. The website wasn’t. A serious creative company was sitting behind a generic sitebuilder template, and it read like a vendor instead of a studio.
There was no line on who the work was for, or why the price was the price. The first screen decorated. It didn’t argue.
The editorial choice
One idea to stand on: attention is earned. We rebuilt the site around a single filter — who this is for, and who it isn’t.
Three ways they work, named plainly. A hero that argues instead of decorates. And copy written to turn the wrong buyer away, so the site stops selling to everyone.
The work
- Full website rebuild, taken through two iterations to a working build
- Production-ready copy for every section, from hero to the disqualifier
- A brand system: type, color, motion, and layout rules
- A search and answer-engine strategy, so a buyer looking for this studio actually finds it
- A scroll-driven hero animation, specced end to end
What changed
The site does the qualifying up front. A CEO reads the first screen and knows whether to keep going.
The pricing has a reason attached to it, and the three ways of working give a buyer somewhere to point.
Rebuild in development, on a preview domain. · View the preview build →